Brand Awareness Hacks 101 Using SMM Tactics

Social Media world has grown to a gigantic number. According to Statista, there are around 5.17 billion social media users around the globe using around 6 to 7 social media networks on average in a month.

It gives various brands an opportunity to take their voice to a huge audience accessing social media networks. You must have seen an ad, a promotional video or a message that you can remember. That is what social media is about where you as a business have a great chance not only to connect with your audience, market your product, but build a solid brand image using some smart tactics.

Let’s not waste any more time and quickly delve into 10 amazing strategies that can help you spread brand awareness using social media marketing.

1. Consistent Brand Awareness Using Voice

Creating a consistent brand voice is like giving your brand a friendly personality that stays the same wherever it goes. Think of your brand as that easy-going friend you enjoy chatting with on social media.

• It’s about using the same language, jokes, and overall style across different platforms.
• It’s like having a comfortable and familiar sweater that represents your brand identity on Facebook, Instagram, Twitter, and more.

This way, when people encounter your content, they instantly recognize it as your brand, fostering a sense of connection. The goal is for them to say, “Oh, that’s my friend, [Your Brand]!”

This consistency builds trust and loyalty, making your brand awareness a reliable and recognizable presence in the digital world. See how Coca-Cola has been doing it.

2. Engaging Content

Imagine your online posts as thoughtful gifts you’re sharing with your friends. Whether it’s providing useful information or bringing some fun into their lives, the key is to create content that resonates with your audience.

Think about your target audience smiling and saying, “Wow, I love seeing your brand posts! They always make my day better!”

Engaging content is about understanding what your audience values and delivering it in a way that captures their attention. It could be informative articles, entertaining videos, or interactive polls. By consistently providing content that adds value to their online experience, you cultivate a positive association with your brand.

3. Hashtag Strategy For Brand Awareness

Think of hashtags as magical words that open doors to more friends and followers. Using popular and relevant hashtags is like having a secret handshake that connects you with people who share similar interests. It’s about staying current with trending hashtags while also incorporating ones that align with your brand’s messaging.

For instance, consider creating a unique branded hashtag, like #FriendsOf[YourBrand], #ConnectWith[YourBrand], etc, to foster a community around your brand. This strategy helps your content reach a wider audience and allows users who appreciate what you offer to find and connect with you easily. Crowd Writer an academic writing services UK based company has used a hashtag strategy and they increased their site traffic by 59% resulting in better lead generation and conversions.

4. Influencer Partnerships

Envision influencer partnerships as having cool friends who enthusiastically share your story. Collaborating with influencers and working with smaller brands allows you to tap into their existing audience and extend your brand’s reach. It’s akin to having a trusted friend vouch for you.

When an influencer says, “Hey, check out ABC Brand. They’re awesome!” it’s like a personal recommendation that resonates with their followers.

This word-of-mouth promotion can lead to an influx of new followers and customers who trust the influencer’s judgment. In essence, influencer partnerships help your brand become part of the conversations happening within influential circles, opening doors to new connections and opportunities.

5. User-Generated Content (UGC)

Encourage your buddies and followers to take the spotlight by creating and sharing content featuring your awesome products or services. It’s like turning the camera on them and letting them showcase their real-life experiences and testimonials.

When your community shares their stories, it not only adds authenticity to your brand but also creates a sense of belonging. It’s a bit like hosting a big, virtual show where everyone gets a chance to shine. So, let your users become the stars, and watch as their genuine enthusiasm becomes a powerful promotional tool.

6. Contests & Giveaways

Imagine throwing a social media party where everyone’s invited, and the entry fee is just a little engagement. Hosting contests and giveaways on your social media platforms is like spreading the joy and excitement around your brand. It’s not just about the prizes; it’s about creating a buzz, increasing your followers, and getting everyone excited to be part of your community.

Picture it as a fun game where your followers eagerly participate, and in return, you get to see your brand name buzzing across social feeds. It’s a win-win that turns your brand into a celebration everyone wants to join. Use the short tips below for setting up a giveaway session.

• Set clear entry guidelines.
• Create eye-catching visuals for promotion.
• Post frequent reminders to maintain excitement.
• Engage actively with participants through comments and encouragement.

7. Live Events and Q&A Sessions

Transform your online presence into a live, interactive experience by hosting events, webinars, or Q&A sessions. It’s like throwing a virtual open house where your audience gets to step inside your brand. Interacting directly with your audience humanizes your brand.

Think of it as inviting friends over for a chat answering their questions, sharing stories, and creating a real connection. It adds a personal touch, making your brand more approachable and creating a memorable experience that goes beyond a simple online presence.

8. Cross-Promotion

Imagine teaming up with other cool brands or businesses that complement what you offer. Cross-promotion is like a tag-team match where you and your partner support each other in the ring of brand visibility.

Partnering with others lets you share each other’s content, reaching new audiences and expanding your brand’s reach. It’s like introducing your friends to each other and creating a network of support.

The result?

Increased visibility, new connections, and a broader audience that discovers your brand through trusted recommendations. It’s all about the power of collaboration in the vast landscape of the digital world.

While Summing Up The Blog…

Social media is a huge platform that gives you a great chance to spread your voice to your target audience. You can use multiple strategies and tips as mentioned in this blog to help people connect with your brand and remember your message.

Various other tactics can be used like social media advertising and other campaigns to foster your brand voice in a more powerful way. Hope you find this blog valuable and that it gives you some real insights into how you actually build brand awareness using SMM.