In a resounding acknowledgment of Dublin’s commitment to innovation, sustainability, and cultural richness, the European Commission has selected the Irish capital as the European Capital of Smart Tourism for the year 2024.
Oscar Wilde Statue, Dublin.
The decision, announced after a European Jury meeting in Brussels in late November 2023, marks a significant milestone for Dublin and positions it as a model for other European cities striving for excellence in smart tourism.
As Dublin assumes its role as the European Capital of Smart Tourism in 2024, it also becomes a symbolic gateway, standing at the intersection of Ireland and Schengen territories. Although Ireland remains outside the Schengen Zone, Dublin’s recognition emphasizes its crucial role as a hub for travelers navigating between Ireland and Schengen countries, showcasing its connectivity and importance on the European stage.
The famous Molly Malone statue and wheelbarrow, in Dublin’s Fair City!
European Capital of Smart Tourism Competition: The Prestigious Title
Competing against 40 destinations from 21 countries, Dublin’s victory in the European Capital of Smart Tourism competition reflects its outstanding achievements across four pivotal categories: accessibility, digitalization, sustainability, and cultural heritage and creativity.
The European Jury was not only impressed by Dublin’s current accomplishments but also by the city’s ambitious programs of activities slated for 2024. This comprehensive approach sets Dublin apart as a destination committed to redefining the tourism experience through cutting-edge initiatives.
Alongside Dublin, the Italian town of Grosseto secured the title of Green Pioneer of Smart Tourism, emphasizing its pioneering efforts in sustainable tourism practices. Both Dublin and Grosseto will receive a purpose-built sculpture, showcasing their titles throughout the year. Beyond the accolades, the winners gain access to promotional support and become integral parts of a growing network of smart and sustainable tourism destinations in Europe.
Temple Bar district, Dublin
The European Capital of Smart Tourism and its Pillars
Dublin’s triumph is grounded in its holistic approach to smart tourism, spanning various key pillars.
Digital Innovation
Dublin’s strategic smart tourism program harnesses the power of digital innovation to co-create and transform the traditional tourism experience. From augmented reality (AR) to virtual reality (VR), visitors can engage with the city’s historical landmarks through immersive and interactive technologies. Mobile applications guide tourists through a blend of modernity and tradition, while smart infrastructure ensures efficient and seamless experiences.
Sustainability Initiatives
Dublin’s commitment to sustainability is evident in its eco-friendly measures, including waste reduction programs, green transportation options, and initiatives to protect natural landscapes. With an expanding public transport network, a thriving bicycle-sharing scheme, and a focus on reducing the carbon footprint, Dublin has become a green and sustainable destination committed to achieving carbon neutrality by 2050.
Accessibility Enhancements
Dublin prioritizes universal accessibility, aiming to place it at the center of all projects and activities in the city by 2028. Dublin Airport leads the way in creating an inclusive travel experience, engaging with representatives from diverse organizations to ensure decisions align with the needs of individuals with disabilities. Initiatives such as important flyer wristbands, sensory rooms, and visual aids contribute to an enriching and accessible passenger experience.
Cultural Heritage Preservation
While embracing the future, Dublin remains deeply rooted in its rich cultural heritage. The city actively promotes and preserves historical and artistic treasures through digital platforms, allowing visitors to engage with interactive exhibits guided by virtual curators. The intersection of technology and cultural preservation ensures that Dublin offers a multifaceted experience that transcends time.
One of the most innovative attractions in this sphere is EPIC, The Irish Emigration Museum. Its thematic coverage, spanning from religious and political narratives to celebrating the global impact of Irish emigrants, underscores EPIC’s dedication to cultural inclusivity and forward-thinking preservation.
The Guinness Storehouse: A Crown Jewel in Dublin’s Tourism Crown
Adding another layer to Dublin’s accolades, the Guinness Storehouse has been crowned the world’s leading tourist attraction of 2023 at the esteemed World Travel Awards. This remarkable achievement places the Guinness Storehouse in a league of its own, triumphing over renowned global landmarks such as Niagara Falls, the Great Wall of China, and Machu Picchu. The announcement, made in Dubai, reflects the Storehouse’s unparalleled appeal and its ability to captivate visitors on a global scale.
Notably, the Guinness Storehouse has not only secured the title of the world’s leading tourist attraction but has also clinched the top spot as the best beer tour visitor experience for the second consecutive year. Competing against formidable contenders like the Coors Brewery Tour and Miller Brewery Tour in the US, the Maui Brewing Company in Hawaii, and the Tiger Brewery Tour in Singapore, the Guinness Storehouse continues to stand out as a beacon of excellence in beer tourism.
Dublin’s selection as the European Capital of Smart Tourism for 2024 is a celebration of the city’s multifaceted achievements and its unwavering commitment to shaping the future of tourism.
As Dublin takes on this prestigious role, it stands as a testament to the transformative power of technology and sustainable practices in redefining the way we experience and appreciate destinations.