Ah sigh! Here we go another working Wednesdays today and instead of me telling a story or writing about my long list of jobs today it’s time for a reality check. Don’t Stop Living turned 6 yesterday and yes that is some achievement and I’m proud of it. But for people on the outside who read blogs, but don’t write them or own websites, a reality check is needed and now’s the time for it. In this post today I’ll give it to you straight – running a website is NOT EASY.
It takes time, effort and most of all patience. This last week has been a stressful one blog wise, as I’ve had my site slow down ridiculously, had 3 or 4 emails from Google either penalising the site, detecting spam, I’ve switched servers, had to verify my account and am in the process of getting a new logo made. It has been a stressful week and I love travelling and typing but I HATE the technical side of blogging and running websites. It’s a 24 hour job. Here are just 8 of the attributes you need to run a travel blog.
1. You need to be dedicated
You can’t just start a travel blog, write a few posts and then leave it for a few weeks. Hell, I don’t even leave it for a few hours! Dedication is needed. You constantly need new content. Either you’re in it for the long haul, or not at all. You need dedication and commitment. It’s a big ask. But if you have a love for it then you’re fine.
2. You have to change your lifestyle
Just because I go hiking in China, relax with a beer or stay in a decent hostel with my girlfriend doesn’t mean that being a traveller and backpacker is full of ups. It’s not. It has it’s downs. In fact when you’re a travel blogger, you’re not travelling for yourself and your girlfriend anymore, you’re travelling to help others as well. Through your blog posts and social networks you’ve become someone that other people will look to as an example. Your lifestyle is no longer – hike a mountain, take a few photos and head back down to celebrate. Your lifestyle changes to – research the hike, book it and write down all the info, climb the mountain, write about it, promote it.
3. You need to work hard
This is obvious. Nothing comes for free my friends. (Well not much anyway). To be successful at anything, it is my opinion that you need to work hard. Travel blogging is the same. After 6 years of doing this now, I know I’ve worked hard on it. I’ve researched stuff, I’ve included relevant other sites in my text, I’ve contacted others, I’ve promoted my posts, I’ve replied to emails. The list is endless. You don’t have a chance to relax. Believe it or not. As well as working full time in a load of jobs in the last six years, I’ve also been travelling and keeping my blog updated on the move.
4. You need to be on the ball
You have to keep in touch with what’s happening out there. People see you as an expert and will contact you for visa advice and tips all the time. Keep up with the news around the world and stay focused.
5. You need to be online
Internet access is now crucial. In 2010 you might have read that I was living in my tent up in the mountains at Poatina. I had no internet access for 5 weeks. I wrote all my posts offline however and the moment I had internet again, I got them all uploaded finally. But you need to be online these days. It’s all about posting regularly, replying to e-mails and using your social networks. I go crazy if I’m not online for 3-4 days. Ask my girlfriend. The amount of e-mails you have to go through is ridiculous. In Myanmar recently, I had to plant myself in a bar for 5 hours one night just to use their Wi Fi. I had about 300 e-mails to respond to and a load of blog posts to write.
6. You need to be ready for mishaps
Things don’t run smoothly at all. There are so many things that have gone wrong for me and other bloggers out there. I’be had my website go offline over 20 times and I go MAD. I explode. Especially when you’ve typed up a post and it hasn’t saved. I spent 2 days typing up one post in January 2011 because after typing it for 10 hours the entire post was deleted by WordPress and replaced by an empty post. Mishaps like this will happen all the time.
7. You need to be disciplined
Your mates are going to the pub and want you to come but you have a load of e-mails to reply to, not to mention the fact your plug ins seem to be conflicting. You have to tell them you can’t come out. Sadly, your website here is your priority. Once you’ve answered those important e-mails and fixed the plug ins, you can head out. Same goes for sightseeing in a city – forget it if you have advertisers knocking on your door. Money talks and you’ll need to have the discipline to get the work done before you go sightseeing. It’s ironic that as a travel blogger, travel mostly comes second even though it’s the reason why you’re a blogger in the first place! It should be called Blogging Traveller.
8. You need to give advice
You’ll get e-mails and comments from loads of people once your blog builds momentum and you will need to give advice to people. You might be asked ridiculous questions, most of which you may have already answered in blog posts, but you still need to reply and give advice. The worst thing you can do is ignore someone. If you genuinely don’t know the answer, reply and tell them. Personally I reply to every comment and every e-mail as long as they are not spam. I love giving advice and helping others. In fact, I see it as my duty. And you should too.
I’m sure there will be more on the problems and difficulties of travel blogging in this series in the future. I’m cutting the post short now to try and get things running smoothly on the blog. I’m changing servers and have also had a phishing scam and a Google penalty this week. Wish me luck. It ain’t easy being a travel blogger. I won’t give up my day job for this…
Jonny, I got here to your blog from the interview in A World To Travel and it’s really cool. All these advices and tips in order not to desperate are soooo true: I read you and somehow I see myself, traveling with my friends thinking how I’m gonna focus this or that article related to the place we’re visiting. Or having horrible problems with the blog (I also saw couple of my posts deleted). But as you say, it’s matter of commitment and help others. I like it, I like feeling useful 🙂 And that’s the best reward!
Congrats for the blog! 🙂
Eva – Una idea, un viaje recently posted…Grecia – 2 días en el Peloponeso (Peloponeso Express)
Hi Eva, thanks for your message. I’ll keep things in English (my Spanish is terrible despite studying it in Montevideo in 2010). Just stick with your site through all the problems. It’s hard work being a blogger and I’ve had some horrific days, and to think it’s only a hobby and it shouldn’t cause stress but it does. We gloss over these things to our readers to make everything sound good all the time. Which of course it’s not. But I still LOVE blogging and travelling. Safe travels. Jonny
I completely agree with you. Running a blog is hard work and some people just cant seem to see that. They think it is just spend 1 hour a week and write a few paragraphs about w/e. But its far more time consuming and stressful at times.
Jexter From Almost Fearless Backpackers recently posted…Fat Tire Bike Tours, Paris
Absolutely guys!! Hope your travels are going well!! Jonny
You need all of this and a will to learn all the skills involved in building a website, learning how to write, SEO, plugins… The list goes on!
Adam Finan recently posted…Working Online Gives You Bad Posture!
Too right Adam – it’s a busy life eh?! Safe travels, Jonny
Totally agree Adam – it’s a tough job to keep up and it’s a skillful hobby for sure! Safe travels. Jonny
I’ve been blogging for about 5 months and it’s been easy so far because I’m not travelling full time yet, but I leave in 3 weeks so it might all be about to change! Sounds like it’ll be a lot of work but definitely worth it
Jon @ jonistravelling.com recently posted…Climbing the Lion Rock in Sigiriya, Sri Lanka
Thanks for the comment Jon. My blog started in 2007, so I’ve been blogging almost 7 years now and managed to keep it up on the road. Fact is – if you want to keep it going and are passionate about it – you will. Best of luck and safe travels. Jonny