Celebrating King’s Day in the Netherlands with KLM and Heineken

A couple of the top companies in the Netherlands have teamed up with a crazy competition and this awesome video on the Orange Experience for this year during the popular “King’s Day” in the Netherlands (which occurs annually on April 27th). Top Dutch Airline KLM (who I flew with on my first ever trip without my parents!) and top Dutch Beer Heineken surprised 10 lucky people with a crazy idea. In Heineken venues across each of these cities around the globe – Shanghai, Cape Town, Rio, Los Angeles and Oslo, people who ordered a Heineken were asked if they wanted an ‘orange experience’! Only the intrepid who accepted the invitation were given an orange outfit and challenged to sing ‘Oranje Boven’, a classic Dutch folk song, in front of the packed bar. If they were brave enough to perform, the contestants were immediately whisked away to an airport, stopping just to pick up a bag and their best friend!! Here’s the video:

If KLM’s campaign has taught us anything, it’s that you should trust your instincts.
The airline joined forces with Heineken to share one of Holland’s best kept secrets in the world, the epic celebration of King’s Day. The birthday of the king sees festivities extend to every street corner as Amsterdammers are gripped by national pride, known as oranjegekte or Orange Madness.

Celebrate King's Day in the Netherlands with KLM and Heineken

Celebrate King’s Day in the Netherlands with KLM and Heineken

KLM and Heineken visited the five cities in search of the five bold adventurers and their friends, who would be treated to VIP access to the biggest event in Holland. It was only then they were told of their destination – Amsterdam! And off they went!

Celebrate King's Day in the Netherlands with KLM and Heineken

Celebrate King’s Day in the Netherlands with KLM and Heineken

The Dutch capital is famous for being an awesome tourist destination, but King’s Day offers a whole host of new activities to travellers on top of the usual Space Cakes and Drinking. The city lights up with a series of music festivals, club nights and street markets, but these lucky few were in for something special.

Celebrate King's Day in the Netherlands with KLM and Heineken

Celebrate King’s Day in the Netherlands with KLM and Heineken

The winners arrived in Amsterdam with King’s Day celebrations in full swing. They were first taken for a ride around the city on bikes and playing typical Dutch King’s day games, before boarding a boat for the main event. Waiting to greet them was none other than DJ Hardwell, the number one DJ in the world.

The winners on bikes in Amsterdam, Netherlands!

The winners on bikes in Amsterdam, Netherlands!

With its combination of world class culture, entertainment and history, Amsterdam is an absolute must for travellers everywhere. And, as KLM and Heineken proved, there’s no better time to visit than King’s Day, which is on the 27th April every year.

* Please note that this post has been sponsored but if you follow my travels you will know this is something I would thoroughly recommend and will definitely head to sometime.

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About Jonny Blair

I'm Jonny Blair, a travelling Northern Irishman. Since leaving my hometown a decade ago I have managed to visit over 100 countries and over 600 towns or cities across all 7 continents. Along the way I have worked in countless jobs! Join my journey on Don't Stop Living - a lifestyle of travel as I provide you with tips and inspiration to live your travel dreams! Safe travels! Follow me on Jonny Blair Google Plus
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4 Responses to Celebrating King’s Day in the Netherlands with KLM and Heineken

  1. KLM always seem to do innovative and great competitions. I think last year they had some funny videos with passengers challenged to sit in some weird seats or something similar?

    This is a great celebration of King’s Day and those winners seemed very excited. They then really got into the spirit of things.

    Maybe it is my age (?) but I’ve never heard of that DJ, was he called Hardwell?
    The Guy Who Flies recently posted…Will You Rent A Car In Europe This Year? Then You Need To Read ThisMy Profile

  2. Jonny Blair says:

    Hi The Guy, I also have no idea who that DJ is! I’m not really into DJs despite previously being one! I didn’t see the KLM videos last year. My first EVER flight on my own away from family and friends was with KLM back in 1991 so I’ll always remember them fondly. Safe travels. Jonny

  3. Adam says:

    Seems like a fun party … I could use a cold Heineken right now!
    Adam recently posted…Most relaxing experiences in the MediterraneanMy Profile

  4. Jonny Blair says:

    Hi Adam, thanks for the comment! For sure! Safe travels. Jonny

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